• Purpose of Use and Players

  The focus of cloud services is to make saving files as easy as possible for the user. It is a digital library that allows users to store, share, and synchronize data via the cloud. Specific users can create folders and subfolders on the cloud and grant access to other users to share files. In this way, cloud storage offers a very good basis for data management for users who are familiar with their files and understand the folder structure they create, however it doesn't meet the requirements of content productions.

  On the other hand, a fully-fledged DAM system like CIERTO is focusing on assets. All stakeholders involved in content creation and brand management have access to the DAM from various perspectives and processes within the project. Therefore, the system has a well-designed structure (rules) that allows the marketing team members to efficiently share digital assets, such as access rights to digital assets, advanced search by metadata, and approval processes within the workflow.

• • Scalability

    Digital assets that affect a company's brand value will increase and diversify along with the growth of the company and the expansion of the project. CIERTO supports the growing number of assets and large assets such as videos as needed. In fact, CIERTO manages millions of large-scale digital assets for content creation and brand management purposes.

  • Control

    Being able to control every asset in your system is very important in digital asset management. DAM administrators can control access rights and available functions on an asset-by-asset basis, and systemize copyright and branding guidelines. This kind of management cannot be done with cloud storage.

  • Access analysis

    It is important for marketers to know who logged into the system and when, what assets were previewed, downloaded or uploaded. CIERTO provides analytics tools that allow you to constantly optimize your asset management and get the most out of your content.

Function comparison（CIERTO vs. Cloud Storage Services）

	CIERTO	Cloud Storage Services
Upload/Download	○	○
File Preview	○	×
Version Control	○	△
Custom Convesion	○	×
Generation of link sharing a file	○	△
Guest user(data sharing/workflow invitation)	○	△
Automation	○	×
Access control & security	○	×
Multiple assetss operation	○	×
Identify the original asset	○	×
Production application integration(INDD,AI,PSD)	○	×
Online Proofing	○	×
Access analysis	○	×
metadata	○	△
Search	○	×
Metadata import/Export	○	×
EC/CMS/PIM integration	○	×
Compliance(Two-factor Authentication/Single sign-on)	○	△